Search Engine Optimisation (SEO) is a basic need these days for almost every kind of online business. Building links is an art of SEO and the process to a successful link building campaign is the most challenging strategy of an SEO’s job.
There are thousands of websites which are being placed on the internet every day from different corners of the world so it becomes very important for one to maintain the popularity of the website which can be done by creating back links of higher value.
Creation of goals and strategies is the first step undertaken in your link building campaign. Sadly, it is one of the most difficult activities to measure your success. As a rule of thumb, one quality links from high authority website is much worthy than 100 links from un-relevant sites or link farming site because relevancy is the most important factor to all search engines.
Most people, while starting the process of link building as fresher, make some very obvious mistakes. These mistakes can be easily avoided if recommendations are followed properly.
1. Good networking
Links taken from popular websites sound a little difficult but this is a very effective and beneficial process in making a website popular. People who are good in maintaining online networking can effectively do this by getting links from bigger websites.
2. Higher authority domain
Links taken from the non-commercial websites offer high page rank as one can use the links from websites with the domains like .org and .edu etc. This process can help in boosting the website’s rank very rapidly.
3. Get your client/customer to link to you
If you have a good relationship with your clients or partners who you are working with, use this advantage by sending out your graphic logo that link back to your site.
4. Build a corporate blog
From a business perspective there are several potential reasons to blog. Blogs are a fast way to join the customers’ discussions, provide tips and insights or receive feedback. In addition, blogs have the unique ability to contribute fresh content on a regular basis and also encourage your reader to return to your site constantly. Search engines rewards sites that are updated often, that link to other sites and most importantly, that has many inbound links.
5. Create inspired content
Usage of links baits which sounds very interesting. It has been quite a long time for the link baits being connected with the internet. These link baits are nothing but some interesting articles which are interesting in nature and often people share them with others.
Avoid farming links as it has been seen that some people simply try to boost their website by placing different links on the website. This process is wrong as the website can be banned by the search engine if found involved in such thing.
A website which cannot attract traffic cannot be found on a search engine. Such website will not be able to work in the manner as it was desired to work. It can be simply said that the process of link building can improve your traffic to the website, and search rankings. Finally, it can result in great money gaining. So, one should simply look into the matter very keenly.