Email marketing, as a vital form of Internet marketing, has evolved a lot from the past. It has undergone a rapid transformational stage because of the flexibility of its nature and form. But despite these changes, its importance has never dwindled and it is still considered to be one of the most effective forms of Internet marketing as it does not involve huge cost. However, the success or the failure of email marketing depends on a number of issues that one should not ignore at any cost:
Email marketing has been around more than a decade and it is one of the most cost effective Internet marketing channel you shouldn’t be ignored. Email marketing is all about personal and speak in a familiar one-on-one style. Email is “the most personal advertising medium in history,” says Seth Godin, whose book Permission Marketing set the rules that transformed email marketing into what it is today.
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